MSI held a special online event in collaboration with Intel on the MSI x Intel Launch Event last March 31st. During this event, they have showcased the newest range of Z590 motherboards for the Intel 11th Generation Rocket Lake CPUs.
New products and model lineups were also introduced with a summary explainer from MSI Indo-Pacific Regional Manager, Tim Lee, on MSI’s three (3) different business units and the streamlined plans and additions for each segment.
MSI Product Segments, Streamlined
MSI has formed three (3) product segments or business units (BU) in the past few years: CND, GNP, and NB BUs. From these three groups, MSI has developed more than 10 product lines.
- Computing aNd Display (CND): CND BU holds three product groups: Customization, Solution, and Commercial Products. In 2nd half of 2020, MSI has decided to add high-end PSU, Liquid Cooling solutions into the Customization product group. The MSI Z590 series motherboards are part of this group!
- Graphics Computing aNd Peripherals (GNP): It’s easy to tell that the GNP BU is focusing on graphics cards and gaming gear business. MSI made it clear that they had a tough time keeping up with graphics card supplies. Still, within its GNP wing, they were able to introduce a new graphics card series.
- NoteBook (NB): NB BU is well-known for MSI Gaming & Creation laptops. To provide more offerings, MSI has expanded this business unit and ventured into business & productivity with a new logo. The new laptop segment on top of MSI gaming products is with three new series, Summit, Prestige & Modern.
Motherboard Offerings
Intel previewed the highly anticipated 11th Generation Intel Core desktop processors launching later this quarter. As MSI is gearing up for this release, they have showcased the all-new MSI Z590 series motherboards at this event. The entire Intel Z590 lineup adopts all of the most up-to-date specifications such as Wi-Fi 6E, 2.5 G LAN, USB Gen2 x2, and Thunderbolt 4.
Over the years, the MEG Series motherboards surpassed the limit and went beyond everyone’s expectations repeatedly when it comes to CPU frequency performance. The MPG Series puts itself within the center of attention by offering countless possibilities for RGB customization as well as the support of all the best transmissions. The MPG Series motherboard’s brand new design is inspired by the liveliness and vibrancy of raves and music festivals demonstrated by the monograms and soundbar patterns. Last but not least, the MAG series. Both motherboards in the MAG series inherit the award-winning exterior design and tough looks of the previous generation and are equipped with all the essential specifications needed by gamers.
All in all, the MSI Z590 series motherboards are here to ignite your gaming spirit and launch your gaming experience to new heights.
MSI Graphics Card Lineup
MSI made it clear that it is difficult keeping up with graphics card supplies, due to high demand among gamers and miners. Still, within its GNP wing, they were able to introduce MSI’s latest graphics card lineup upon the release of the RTX 30 series.
SUPRIM means more than just a new graphics card series from MSI. It has newer aesthetics, a profile switch on the PCB, robust power stages, and a GPU cooler to handle extreme performance.
MSI Gaming Monitor
The MPG Artymis 343CQR was also introduced. It’s a 34-inch 1000R VA monitor with UWQHD resolution, 165Hz refresh rate, and 1ms response time. MSI claims that this monitor has the most suitable screen curvature for the human eyes on the market, which can help heighten the sense of coverage and immersion while playing games. It also comes with a mouse bungee and headset hangar for added convenience.
MSI Prebuilt and All-in-One PCs
MSI also introduced their very own pre-built system, the MEG Aegis Ti5. The Aegis Ti5’s built-in NVIDIA RTX 3080 graphics card and Intel Core i9-10900K processor can provide players with the smoothest and most delicate gaming graphics. They also showcased their brand new All-in-One PC, the Modern AM Series. It comes with MSI’s Anti-Flicker technology which eliminates flickering and effectively reduces eye fatigue during prolonged use time while enhancing your productivity. There’s also the Creator PS321 Series, an All-in-One PC with factory pre-calibrated color IPS display, a built-in card reader, and a magnetically mountable monitor hood with the swivel, tilt, and height adjustment expected for monitors of these class.
MSI Liquid Cooler
The MPG Coreliquid K series liquid coolers are based on the Asetek 7th generation. Cleverly placed and hidden inside the water blockhead is a 60mm Torx Fan 3.0. The Torx Fan 3.0’s dispersion fan blade design helps accelerate airflow and increases the effectiveness of dissipating heat around the power solutions. The water blockhead also has a 2.4″ LCD, capable of displaying crucial information and customizable graphics such as hardware system performance information, photos, and a system clock.
MSI Gaming Mouse
MSI included a new variant of their gaming mouse, the MSI CLUTCH GM41 LIGHTWEIGHT. It’s a gaming mouse constructed as lightweight as possible, allowing gamers to move effortlessly. The mouse weighs 65 grams, with grips on both sides, PixArt PWM-3389 Optical sense, and Omron switches.
Giveaway Raffle Post-Event
MSI announced that all viewers will have a chance to take part in the giveaway. MSI is using Gleam to collect entries which can increase the chance of winning for any of these listed prizes: MPG Z590 Gaming Carbon motherboard, Xbox Series X console, or MSI MAG274QRF monitor.
Watch the event and join Gleam to win the prizes here: https://www.msi.com/Landing/launching-to-new-heights-virtual-event. Entries close on April 14th, 23:59 UTC
